On the one hand, CPQ is software for the configuration of products that are available in a wide range of variants. Secondly, it facilitates the automated and specification-compliant calculation of the price and generation of quotations. Configure Price Quote (CPQ) can therefore be described as a process chain in sales. The individual letters of the acronym stand for the three areas: The Configuration of products and services, Pricing and the generation of Quotations. CPQ systems are generally integrated into the existing IT landscape and can be linked to CRM and ERP systems.
The digital transformation requires and enables a response to changes in the expectations of potential customers with the aid of efficient process configuration.
Using the CPQ software, the sales department has access to digital support, which significantly simplifies the sale of products that come in large numbers of variants, and that require extensive consultation. As the core of the CPQ system, the product configurator serves as an online sales advisor that leads the user virtually by the hand and determines their requirements and preferences. During the configuration process, it presents the technical possibilities and alternatives, offers visual and content-related assistance for sales discussions and simplifies the process of generating a quote. The price calculation functions support both back office personnel and international sales, and offer a high degree of pricing flexibility. The price calculation always determines the correct total price in the right currency parallel to the configuration. Rental price models or leasing price models can also be mapped.
The CREALIS® CPQ web-based CPQ software is available for all types of products that come in a wide range of versions, such as machines, vehicles, apparatus, systems and contracts. It combines the product know-how of experts with the requirements of the markets and international sales. CREALIS® CPQ presents the technical possibilities and alternatives, offers visual and content-related support for sales discussions, calculates market-specific prices and produces comprehensive and attractive quotation documentation. The dynamic visualisation in 2D and 3D makes the product tangible for the customer and establishes qualified customer loyalty. The product configurator is therefore a highly efficient sales and marketing instrument.
CREALIS® CPQ offers a wide range of advantages. It delivers expertise on demand and is the ideal information tool for optimum customer advice. The software is permanently available and offers a simple and intuitive user interface. CREALIS® can be integrated into the corporate design of your company, into an online presence or an e‑commerce system within a very short period of time. CREALIS® CPQ enables the simple import and export of data with interfaces to all important standard applications. The software is available in multiple languages and supports the configuration process with multilingual texts, help and product visualisation. The CPQ software CREALIS® produces complete and reliable quotations from the configuration. A connection to a CRM system permits rapid order processing. The CREALIS® backend, the product management, offers straightforward maintenance and the ability to create configuration rules. Your colleagues can integrate the product knowledge into the configuration system independently, with no requirement for programming know-how
We would be delighted to advise you on your CPQ project and explain the advantages of CREALIS® CPQ.