RUD Ketten Rieger & Dietz GmbH u. Co. KG is a specialist and technology leader for future-oriented chain systems. The “Conveying and Driving” division offers a tool turner for safe rotating and turning of heavy and sensitive tools in the plastic injection moulding and die casting industry — the RUD TOOL MOVER. CREALIS CPQ has been in use for the sale of the RUD TOOL MOVER since May 2017. In order to present these consultation-intensive products realistically, 3D product visualisation has now been integrated into the configurator. Sales staff were given a presentation tool to impressively highlight the RUD TOOL MOVER and win over customers more quickly.