CPQ solution generates exact pricing information in SAP environment

With the introduction of an integrated configurator, ZEISS Medical Technology is optimising its sales processing across the board

ZEISS MEDICAL TECHNOLOGY

For over 170 years, ZEISS has stood for tech­no­lo­gi­cal excel­lence, pre­cis­i­on, qua­li­ty and relia­bi­li­ty. The acti­vi­ties in medi­cal tech­no­lo­gy are bund­led in the Medi­cal Tech­no­lo­gy divi­si­on. This divi­si­on deve­lo­ps, manu­fac­tures and dis­tri­bu­tes medi­cal pro­ducts with a wide ran­ge of vari­ants and that requi­re inten­si­ve con­sul­ta­ti­on. The­se include com­ple­te solu­ti­ons for the dia­gno­sis and tre­at­ment of eye dise­a­ses and inno­va­ti­ve visua­li­sa­ti­on solu­ti­ons for micro­sur­gery. ZEISS main­ta­ins num­e­rous rese­arch and deve­lo­p­ment sties, inclu­ding in Ger­ma­ny, France, USA, India and Chi­na, as well as 42 sales offices and over 100 agen­ci­es world­wi­de. The core acti­vi­ties of the Medi­cal Tech­no­lo­gy divi­si­on are con­cen­tra­ted in the publicly lis­ted com­pa­ny Carl Zeiss Medi­tec AG.

„CREALIS® CPQ opti­mi­ses the pre­pa­ra­ti­on of offers and redu­ces the reac­tion times for the pre­sen­ta­ti­on of offers. This gives the sales depart­ment a tool that they have been wai­ting for.“

- Chris­ti­an Pra­ter, Head of Medi­cal Affairs and Pro­fes­sio­nal Edu­ca­ti­on ZEISS Micro­sur­gery

The project in figures

The customer benefits at a glance

  • Stan­dar­di­s­a­ti­on of the enti­re sales pro­ces­ses wit­hout affec­ting the pre-exis­ting IT pro­ces­ses

  • Aboli­ti­on of local pri­ce lists

  • Online access for users with a cus­to­mer-ori­en­ted view on pro­ducts and pri­ces

  • Pro­vi­si­on of opti­mum inter­faces bet­ween CPQ and the SAP sys­tems (CRM, ERP, IPC and EBS) as well as the CRM sys­tem Sales­force