CREALIS® CPQ ensures digital sales for RUD TOOL MOVER

Qualification of the enquiry creates clarity and time savings in the preparation of the quote

RUD Ketten Rieger & Dietz GmbH u. Co. KG

More than 140 years ago, RUD Ket­ten Rie­ger & Dietz GmbH u. Co. KG was foun­ded by Carl Rie­ger and Fried­rich Dietz in 1875 in the Swa­bi­an town of Aalen with 16 employees at the time. Sin­ce the reti­re­ment of Fried­rich Dietz, the com­pa­ny has been sole­ly owned by the Rie­ger fami­ly and posi­tio­ned its­elf as the inter­na­tio­nal­ly suc­cessful fami­ly group RUD. ERLAU AG, foun­ded in 1828 and a for­mer com­pe­ti­tor, was added to the RUD group of com­pa­nies in 1988 and in 2018 the mer­ger with the pre­vious parent com­pa­ny took place. Tog­e­ther with Dr Hans­jörg Rie­ger at the helm, his sons, alre­a­dy the fifth gene­ra­ti­on, have taken on the decisi­ve respon­si­bi­li­ty of the inter­na­tio­nal­ly ori­en­ted RUD Group. With over 1,500 employees in their own various pro­duc­tion and sales loca­ti­ons in over 120 count­ries, the RUD Group gene­ra­tes an annu­al tur­no­ver of over EUR 200 mil­li­on

THE PROJECT

Based on the round steel chain, the glo­bal­ly acti­ve RUD Group offers for­ward-loo­king solu­ti­on con­cepts with chain sys­tems and com­pon­ents in a wide varie­ty of shapes and for a wide varie­ty of appli­ca­ti­ons. The RUD Group is the glo­bal qua­li­ty and tech­no­lo­gy lea­der in the defi­ned indus­tries. In over 120 count­ries on all con­ti­nents, the more than 1,700 employees in the pro­duc­tion and sales loca­ti­ons of the RUD fami­ly group achie­ve an annu­al tur­no­ver of over € 190 mil­li­on.

The RUD Group’s ‘Con­vey­ing and Dri­ves’ busi­ness unit offers the TOOL MOVER in the mecha­ni­cal engi­nee­ring sec­tor, a tool tur­ner with which hea­vy tools can be safe­ly con­trol­led. It is fle­xi­ble to use and can be tail­o­red to spe­ci­fic requi­re­ments by choo­sing dif­fe­rent opti­ons.

With the intro­duc­tion of the pro­duct con­fi­gu­ra­tor for the RUD TOOL MOVER, the visi­on of a high­ly inno­va­ti­ve sales tool was rea­li­sed on 10th May 2017. The com­ple­te­ly digi­tal CREALIS® Con­fi­gu­re Pri­ce Quo­te solu­ti­on (CPQ solu­ti­on) from ORISA neat­ly maps the work­flow of tho­se invol­ved in sales. Con­fi­gu­ra­ti­on is inte­gra­ted into a con­ti­nuous pro­cess. For this pur­po­se, mas­ter data, con­fi­gu­ra­ti­on logic and pri­ces are trans­fer­red from the lea­ding SAP® ERP data­ba­se to the con­fi­gu­ra­tor via an inter­face. Direct sen­ding of a qua­li­fied enquiry is pos­si­ble via an inte­gra­ted e‑mail inter­face.

The pro­duct con­fi­gu­ra­tor for the TOOL MOVER is alre­a­dy the third con­fi­gu­ra­ti­on pro­ject imple­men­ted by ORISA for the RUD Group. Sin­ce 2014, the con­fi­gu­ra­tor for object fur­nis­hing of Erlau AG (a 100% sub­si­dia­ry of RUD) has been suc­cessful­ly in use and sin­ce 2016, the dis­tri­bu­ti­on of RUD MA (moun­ta­ble slings) has been sup­port­ed by the ORISA con­fi­gu­ra­tor.

Offi­ci­al­ly named Hid­den Cham­pi­on of the 21st Cen­tu­ry, RUD is inte­res­ted in fur­ther sup­port­ing the con­fi­gu­ra­ti­on and thus the sales of con­sul­ta­ti­on-inten­si­ve pro­ducts with impres­si­ve visua­li­sa­ti­on in 3D in the future. With the CREALIS® 3D pro­duct con­fi­gu­ra­tor, the visua­li­sa­ti­on shows the cur­rent con­fi­gu­ra­ti­on sta­tus at any time.