CREALIS® 3D2025-11-14T14:08:02+01:00

Product Configurator CREALIS® 3D

Successful sales of complex products with the product configurator CREALIS® 3D

Product Configurator
CREALIS® 3D

Successful sales of complex products with the product configurator CREALIS® 3D

CREALIS 3D

Create an emotional product experience with the CREALIS® 3D Product Configurator and increase the likelihood of purchase through an engaging, realistic representation. Thanks to high-resolution real-time 3D visualization, customers can intuitively configure their individual products using an easy-to-use interface. The visualization simplifies decision-making, especially with products that have many variants, and always provides a clear overview throughout the configuration process. Whether in the B2B sector or in direct customer contact: With 3D visualization, you set new standards in your product presentation.

Your benefits with a product visualisation in 3D

The 3D visualization of the CREALIS® Product Configurator offers significant advantages for companies that configure complex products and want to provide their customers with an interactive and emotional experience. Numerous companies such as Sunparadise AG, Porsche Design, and iTD GmbH are already benefiting from this innovative technology and have been able to optimize their sales processes significantly. The impressive visual representation not only supports the purchasing decision but also helps make the entire product configuration process clearer and more accessible. This is reflected in the many practical benefits that arise from integrating realistic 3D visualization into the sales process.

Why 3D makes the difference

  • products are spatially seen and impressively presented

  • the 3D presentation helps to identify the configuration status

  • complex relationships are better understood through visualisation

  • details are realistically and effectively highlighted

  • customers select more intuitively with high-end product visualization

  • customers are immediately convinced due to an emotional product and brand experience (with appropriate branding)

Product configuration with innovative 3D visualization

Technical specification of the product configurator CREALIS®3D

The CREALIS® 3D product configurator uses advanced technologies to offer a high-performance, user-friendly and platform-independent solution. Thanks to open standards and state-of-the-art web technologies, the application works reliably on all common devices. The outstanding technical features include:

Product configuration with innovative 3D visualization
  • platform-independent by using open standards

  • plugin-free and installation-free

  • high-performance web application through use of innovative technologies

  • based on the browser technologies HTML5 and WebGL

  • integrated control processes for a module-oriented linking of necessary data in CREALIS® PDM

  • based on all available CAD data

Realistic product visualization in real-time

The CREALIS® 3D Product Configurator offers dynamic, state-of-the-art 3D visualizations that help businesses showcase their product variants interactively and realistically. The ability to configure products directly in the browser in real time creates an emotional product experience that intuitively guides customers through the entire configuration process. Through the 3D visual representation, customers can instantly see what their customized product will look like, which not only makes navigation easier but also increases the likelihood of purchase.

Thanks to the high-quality 3D product visualization, complex relationships become easier to understand, while details are highlighted realistically. This leads to better identification with the product and effectively supports both sales and marketing processes.

With the CREALIS® 3D product configurator, a wide range of products can be impressively presented and purchase decisions can be influenced in a targeted manner. Use the advantages of modern 3D visualization to inspire your customers and increase the probability of purchase. Real-time visualization is a decisive advantage for companies that sell complex and varied products and want to offer their customers an immersive buying experience. Whether in the B2B sector or in direct customer contact: With 3D visualization you set new standards in your product presentation. See for yourself!

FAQs CREALIS® 3D

What is CREALIS® 3D?2025–11-13T11:40:11+01:00

CREALIS® 3D is the visualisation function of the CREALIS® configurator. It enables interactive and realistic representation of products in 2D and 3D directly in the browser and in real time. This allows customers or sales teams to view, rotate, zoom and configure variants live. This creates an emotional product experience and facilitates decision-making, especially for complex or customised products.

What advantages does CREALIS® 3D offer businesses?2025–11-13T13:47:47+01:00

With CREALIS® 3D, you can present your products in a clear and tangible way. This real-time visualisation speeds up the sales process, increases customer satisfaction and reduces costs in quotation and production.

What are the technical requirements for using CREALIS® 3D?2025–11-13T13:55:28+01:00

CREALIS® 3D runs directly in your browser and is ready to use immediately. The application works on all devices without any installation or plug-ins.

Is visualisation supported using AR/VR?2025–11-13T14:29:33+01:00

Yes, CREALIS® supports AR and VR technologies. This means that products can not only be viewed on screen, but also experienced directly in real environments or virtual spaces. Customers and sales teams thus gain an even more realistic picture of individual configurations, can intuitively grasp sizes, proportions and details, and make more informed decisions. AR/VR enhances the product experience, reduces misunderstandings and makes the sales process particularly vivid and interactive.

Feel free to contact us to learn more about product configuration with AR and VR!

For which companies or products is 3D visualisation particularly suitable?2025–11-13T14:39:44+01:00

3D visualisation is particularly helpful in sales when products are complex, customisable, require explanation and/or need to be presented in a visually compelling way.

Does the 3D visualisation respond to changes in real time?2025–11-14T08:44:29+01:00

Yes, this direct, real-time feedback ensures a smooth, intuitive user experience and prevents errors, as you can see what the configured product actually looks like at any time.

Why does 3D make a significant difference in the sales process?2025–11-14T08:46:59+01:00

3D visualisation appeals to customers on an emotional level. They can not only see the product, but also actively experience it, e.g. rotate it, enlarge it, try out different variants. This creates an emotional product experience that builds trust and speeds up the purchase decision.

At the same time, the 3D view offers clarity and certainty: customers can immediately see what their individual configuration looks like and what effect each change has. This reduces misunderstandings, queries and rework.

Would you like to learn more about CREALIS® 3D?

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