Medical technology and pharma industry

Configuration solutions and application examples in the health sector

Verschiedene Lösungswege führen zum Ziel

Entscheidungsfindung für eine Konfigurationslösung

Com­pa­nies in the medi­cal tech­no­lo­gy and phar­maceu­ti­cal indus­try are con­ti­nuous­ly chal­len­ged when recon­ci­ling regu­lar­ly gro­wing cus­to­mer requi­re­ments with con­stant­ly chan­ging legal requi­re­ments and regu­la­to­ry spe­ci­fi­ca­ti­ons from EMA and FDA. Manu­fac­tu­r­ers of phar­maceu­ti­cal pro­ducts depend on cus­to­mi­sed pro­duc­tion lines that meet indi­vi­du­al tech­ni­cal requi­re­ments and regu­la­to­ry requi­re­ments (GMP) at the same time. Equip­ment sup­pli­ers for ope­ra­ting thea­tres and pro­vi­ders of tech­no­lo­gy for medi­cal prac­ti­ces must take into account a wide ran­ge of con­di­ti­ons rela­ting to the wis­hes of future users and must com­ply with all the requi­red cer­ti­fi­ca­ti­ons and vali­da­ti­ons.

Mastering the diversity of medical technology variants in sales and distribution

Manu­fac­tu­r­ers of medi­cal devices, such as Carl Zeiss Medi­tec AG, need to pre­sent the pos­si­bi­li­ties and func­tions of their pro­ducts to inte­res­ted par­ties in a com­pre­hen­si­ble and com­pe­tent man­ner. At the same time, clear pri­cing and pro­po­sal design in the sales pro­cess is man­da­to­ry in order to sur­vi­ve in the dyna­mic mar­ket envi­ron­ment. The inter­na­tio­nal sales depart­ment of Carl Zeiss Medi­tec AG reli­es on a high­ly inte­gra­ti­ve CPQ solu­ti­on for this pur­po­se. CPQ stands for the com­bi­na­ti­on of the neces­sa­ry steps for com­plex pro­ducts: con­fi­gu­ra­ti­on (C = Con­fi­gu­re), pri­ce deter­mi­na­ti­on (P = Pri­ce) and quo­ta­ti­on gene­ra­ti­on (Q = Quo­te). With this CREALIS® CPQ tool inte­gra­ted into the sys­tem land­scape, Carl Zeiss Medi­tec AG is able to con­fi­gu­re and offer its exten­si­ve pro­duct ran­ge to its cus­to­mers on a cus­to­mi­sed basis. For exam­p­le, com­ple­te solu­ti­ons for the dia­gno­sis and tre­at­ment of eye dise­a­ses can be put tog­e­ther accor­ding to the requi­re­ments. The requi­re­ments of a spe­ci­fic cli­nic can thus be con­ve­ni­ent­ly taken into account. The seam­less con­nec­tion of the sales tool to the ZEISS inter­nal CRM enables a smooth cus­to­mer-cent­red sales pro­cess. The simul­ta­neous inte­gra­ti­on of the down­stream ERP sys­tem leads to a spee­dy com­ple­ti­on of the sales pro­cess.

Zeiss

ZEISS Medical Technology

The Medi­cal Tech­no­lo­gy divi­si­on deve­lo­ps, manu­fac­tures and dis­tri­bu­tes mul­ti-vari­ant and con­sul­ta­ti­on-inten­si­ve medi­cal pro­ducts for the dia­gno­sis and tre­at­ment of eye dise­a­ses as well as inno­va­ti­ve visua­li­sa­ti­on solu­ti­ons for micro­sur­gery. Based on exis­ting pro­duct model­ling and pro­duct con­fi­gu­ra­ti­on wit­hout con­flict, CREALIS® CPQ deter­mi­nes the exact pri­ce in the right cur­ren­cy. Defi­ned pri­ce lists, dis­counts and access aut­ho­ri­sa­ti­ons are taken into account. With the use of the CPQ soft­ware, the sales depart­ment has an effi­ci­ent digi­tal solu­ti­on at its dis­po­sal that is sup­port­ed on any end device using modern brow­sers.

Offer medical and laboratory equipment according to requirements

Haas Schleif­ma­schi­nen GmbH from Tros­sin­gen manu­fac­tures machi­ne tools with which stan­dar­di­sed drills for den­tal prac­ti­ces, among other things, are pro­du­ced. Howe­ver, the pos­si­ble appli­ca­ti­ons of such ful­ly auto­ma­ted grin­ding machi­nes are by no means limi­t­ed to this spe­ci­fic sce­na­rio — the tech­ni­cal pos­si­bi­li­ties rather offer a high num­ber of varia­ble fields of application.NETZSCH-Gerätebau GmbH in Selb, howe­ver, manu­fac­tures ther­mal ana­ly­sers that are used in the pro­duc­tion moni­to­ring of coa­ted gui­de wires for inter­nal dia­gno­stics and the­ra­py. The­se ana­ly­sers can also be used in many types of labo­ra­to­ries and pro­duc­tions in terms of their ran­ge of func­tions — always indi­vi­du­al­ly tail­o­red to the neces­si­ties and requi­re­ments. Manu­fac­tu­r­ers such as Haas and NETZSCH rely on CPQ solu­ti­ons such as CREALIS® for the dis­tri­bu­ti­on of their mul­ti-vari­ant pro­ducts. The­se soft­ware pro­ducts can cor­rect­ly orga­ni­se com­plex pro­ducts inclu­ding their fea­tures and com­pon­ents within the sales pro­cess. In addi­ti­on, it is pos­si­ble to sel­ect the cor­rect oven for the ana­ly­ser by simp­le preli­mi­na­ry steps invol­ving queries of requi­re­ment spe­ci­fics, such as the requi­red tem­pe­ra­tu­re working ran­ge. The sup­port for the sales depart­ment is signi­fi­cant, as error-free quo­ta­ti­ons can be crea­ted in a short time.

Netzsch

NETZSCH-Gerätebau GmbH

NETZSCH-Gerä­te­bau GmbH deve­lo­ps and dis­tri­bu­tes high-per­for­mance ther­mal ana­ly­sis instru­ments world­wi­de. The high­ly com­plex and varied natu­re of the instru­ments requi­res a con­fi­gu­ra­ti­on solu­ti­on that can be used inter­na­tio­nal­ly and is per­fect­ly inte­gra­ted into the exis­ting sys­tem land­scape of NETZSCH-Gerä­te­bau GmbH. With CREALIS®, a con­ti­nuous auto­ma­ted sales pro­cess was crea­ted. Sales staff use the pro­duct con­fi­gu­ra­tor as part of the quo­ta­ti­on pro­cess and are able to respond to cus­to­mers’ indi­vi­du­al requests. In addi­ti­on to stan­dard vari­ants, spe­cial solu­ti­ons are also cap­tu­red with the pro­duct con­fi­gu­ra­tor. A quo­ta­ti­on for the con­fi­gu­red instru­ment and a spe­ci­fic pri­ce list can be gene­ra­ted for the cus­to­mer on site and saved in the CRM sys­tem at the same time.

Manage and provide certifications and documentation

The phar­maceu­ti­cal and medi­cal tech­no­lo­gy indus­try is requi­red to ensu­re the qua­li­ty of its pro­ducts and pro­ces­ses and to pro­vi­de detail­ed evi­dence of this. Medi­cal pro­ducts are sub­ject to cer­ti­fi­ca­ti­on. Medi­cal devices, for exam­p­le, can only be sold on the Euro­pean mar­ket if they have a CE label, which pro­ves, among other things, that they are clas­si­fied in the appro­pria­te risk clas­ses. The basis for the label­ling is a com­ple­te tech­ni­cal docu­men­ta­ti­on, which is requi­red to be very exten­si­ve and detail­ed, par­ti­cu­lar­ly in the field of medi­cal tech­no­lo­gy. This includes the pro­duct descrip­ti­on and clas­si­fi­ca­ti­on, the docu­men­ta­ti­on of the most important func­tion­al com­pon­ents, the ins­truc­tion manu­al and in some cases the spe­ci­fi­ca­ti­on of manu­fac­tu­ring pro­ces­ses. If medi­cal devices are very varia­ble, cer­tain docu­ments may also be very indi­vi­du­al. The CPQ soft­ware pro­vi­des vari­ant-spe­ci­fic docu­ments such as ope­ra­ting sheets, accom­pany­ing docu­ments and cer­ti­fi­ca­te docu­ments in the requi­red lan­guage accor­ding to the coun­try-spe­ci­fic regu­la­ti­ons. A well-desi­gned CPQ solu­ti­on can also assist in the pro­duc­tion site set­up for phar­maceu­ti­cal pro­ducts abroad and the neces­sa­ry com­pli­ance with coun­try-spe­ci­fic con­di­ti­ons and regu­la­ti­ons, inclu­ding embar­go lists.

Individual equipment for the patients’ and staff’s comfort

In addi­ti­on to labo­ra­to­ry equip­ment, phar­maceu­ti­cal pro­ducts and medi­cal appa­ra­tus, the­re are num­e­rous pro­ducts and solu­ti­ons that are also extre­me­ly important for the suc­cess of the medi­cal and phar­maceu­ti­cal indus­try. The­se include car­ri­er sys­tems for pati­ent care, light­ing and equip­ment trol­leys for diver­se appli­ca­ti­ons in the medi­cal sec­tor or tre­at­ment units for den­tal prac­ti­ces, to name but a few. All the­se pro­ducts must with­stand the high hygie­nic and tech­ni­cal demands and stan­dards of medi­cal usa­ge. This can invol­ve ste­ri­le envi­ron­ments as well as elec­tri­cal, mecha­ni­cal and design fac­tors for the hig­hest level of user pro­tec­tion.

ITD GmbH

ITD GmbH

ITD from Pfarr­kir­chen manu­fac­tures medi­cal equip­ment trol­leys that can be indi­vi­du­al­ly adapt­ed to the spe­ci­fic ope­ra­ting con­di­ti­ons. Depen­ding on what the spe­ci­fic equip­ment trol­ley is nee­ded for in the hos­pi­tal or nur­sing home, dif­fe­rent shel­ves, endo­sco­py hol­ders, iso­la­ting trans­for­mers and lap­top hol­ders can be assem­bled. For the cor­rect con­fi­gu­ra­ti­on, ITD reli­es on CREALIS® CPQ with a rea­li­stic 3D repre­sen­ta­ti­on that visua­li­ses the indi­vi­du­al equip­ment trol­ley.

ORISA Soft­ware GmbH offers con­fi­gu­ra­ti­on solu­ti­ons that enable users to crea­te their indi­vi­du­al­ly requi­red pro­duct vari­ants. ORISA sees its­elf as a sys­tem pro­vi­der for com­plex and mul­ti-vari­ant pro­ducts and com­pon­ents from the medi­cal tech­no­lo­gy sec­tor and has alre­a­dy crea­ted con­fi­gu­ra­ti­on solu­ti­ons for various manu­fac­tu­r­ers in this sec­tor.

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