Digitalisation is on everyone’s lips. The digital transformation is also posing challenges for companies in sales. There has to be a rethink in order to meet growing customer demands as well as to offer highly complex products and services at prices of standard products.
What is digital transformation?
Digital transformation is also referred to as digital revolution. This defines a process of continuous development of digital technologies that are shaping our economy and society. New habits and needs are emerging in private and business life. For companies, it means making processes more efficient and modernising them to meet the changing expectations of potential customers.
Challenges for companies in the digital revolution
During the course of the digital revolution, companies are facing many challenges and asking themselves the following questions:
How can a company optimally understand customers and offer the right product, at any time and in any place?
How can products and services be individualised and visually experienced and at the same time be offered at low cost?
How can individual processes be linked to form a continuous workflow in order to respond to customer enquiries even more quickly and provide information about special solutions and delivery times?
Answers to these questions are provided by software solutions for configuration, price calculation and efficient quote generation. The CPQ solutions, as they are called, are being used to modernise the sales process and thus align it precisely with the customer’s needs and also to transform it into an efficient, error-free and digital process.